Our story

Inspired by Jerry (Madoghill Goronwy) the HOYS showjumping pony, Jerryco Clothing is an independent British brand dedicated to creating modern yet timeless pieces for horse and rider. Each design blends elegant style with functional features, so you can look and feel your best both in and out of the saddle.

Founded by Jerry’s owner, Maddie Maher, a showjumper and event rider, Jerryco was born from a desire for riding wear that feels silky smooth, performs beautifully, and offers designer details at a respectful price.

In 2023, Maddie launched Jerryco’s debut collection of base layers and riding leggings. The range soon expanded to include competition wear, outerwear, and essentials for both horse and rider, including saddle pads. Every piece is designed in-house and rigorously tested to meet the demands of real equestrian life.

Jerry has attracted a huge social media following and competed successfully in 2024 in British Showjumping with junior rider Aimee Paxton.  Jerry was crowned the National Pony Discovery Champion 2024 and was also placed 10th and 7th in the National Newcomer and Foxhunter Championships at the Horse of the Year Show 2024.  He will also return to the prestigious National Championships in 2025 in both the Pony Newcomer and Foxhunter Finals with new rider Ella Kay. 

Jerry’s competitive spirit runs through every stitch. From local events to national championships, his journey has inspired a brand built on style, performance, and a shared love for the equestrian sport.